Incognia is trying to make it easier for small developers to add location-based identity verification to their mobile apps. To that end, the company has released a free Developer Edition of its flagship mobile fraud prevention offering.
The Incognia solution analyzes location and motion sensor data to assign a risk score to each interaction. If the request comes from a familiar place (as determined through GPS, Bluetooth, and other signals), the transaction is likely to be legitimate. If it comes from an unknown location, it could be an indicator of fraud. The platform covers everything from onboarding to authentication, and can also be used to authorize in-app payments on Android and iOS devices.
With that in mind, Incognia believes that its solution will appeal to smaller developers that want to offer secure payment services, but lack the resources to build their own identity verification and fraud prevention tools. The Developer Edition comes with an SDK, APIs, and step-by-step documentation that will allow those developers to integrate the solution into their own apps in only a few minutes. Once installed, the solution can boost conversion rates with a payment experience that rivals those of much larger enterprises in terms of security and convenience.
The free version of the API can field thousands of requests on a monthly basis, though developers will be expected to pay for the enterprise version of the platform once they surpass a certain number of users. Incognia noted that consumers are becoming increasingly receptive to mobile payment options, with mobile transactions jumping 250 percent in 2020. The total value of those transactions exceeded $503 billion.
“Mobile adoption and contactless payments are fueling the growth of mobile apps that process payments and need fraud detection,” said Incognia Founder and CEO André Ferraz. “With the free Incognia Developer Edition, companies of any size will be able to drive more revenue and reduce costs through their mobile apps while delivering a superior customer experience.”