India’s leading telecom operators Vodafone Idea (Vi), Reliance Jio, and Bharti Airtel are moving forward with plans to implement a built-in caller ID service across their networks, engaging vendors to develop solutions aimed at reducing spam calls. The effort supports the Caller Name Display (CNAP) system recently launched by the Telecom Regulatory Authority of India (TRAI) to combat the growing problem of telecommunications fraud.
The initiative represents a coordinated effort among the country’s major carriers to enhance service quality and provide subscribers with improved control over incoming calls. The built-in system will offer users greater transparency regarding caller identity before answering, addressing a critical security concern in India where SIM card-based scams have resulted in substantial financial losses.
“We are in conversations with partners and will share an update at an appropriate time,” said Vodafone Idea’s Chief Technology Officer Jagbir Singh. The development matches Vi’s ongoing service enhancement initiatives, including their recent launch of an AI-powered spam detection system.
Reliance Jio has similarly committed to the caller ID implementation as part of its broader strategy to improve subscriber experience. The company’s participation strengthens the industry-wide approach to addressing unwanted calls, supporting the government’s recent anti-spoofing measures that have reduced fake international calls by 80 percent.
Bharti Airtel’s engagement in the caller ID project comes as the company pursues other technological advancements, including a recently announced partnership with SpaceX to bring Starlink services to India, aimed at expanding internet connectivity in underserved areas.
The implementation of built-in caller identification functionality marks a significant development in India’s telecommunications sector, where spam calls have emerged as a persistent challenge for consumers. The system will provide native caller ID capabilities without requiring third-party applications, following TRAI’s mandate for implementing CNAP services across all networks.
The coordinated deployment by all three major operators demonstrates an industry consensus on addressing spam calls through technological solutions, marking a shift toward built-in protective measures for subscribers. The initiative is part of a broader national effort to strengthen telecommunications security, which includes enhanced SIM card security measures and stricter authentication requirements.
Sources: Business Standard
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