Despite the fact the iPhone X was the top shipping smartphone over the holidays in 2017, sales of the the model did not meet expectations. Sales in China were particularly rocky. The reason, some believe, is that consumers had the impression there was less usable space than the iPhone 8 Plus because of the notch holding the sensors on the iPhone X.
Waiting to purchase the iPhone X when it comes down in price? Rumor has it, that’s not in the cards according to to KGI Securities analyst Ming-Chi Kuo, with the projection Apple will discontinue the first-generation iPhone X when when the second generation model launches later in 2018.
Kuo claimed if Apple kept the current iPhone X in the smartphone lineup at a reduced price it would likely cannibalize sales of of the mid-range 6.1-inch iPhone with Face ID predicted to launch next fall.
If this prediction is accurate, Apple’s smartphone lineup later in 2018 will consist of the second-generation 5.8-inch iPhone X, (staying at $999) a larger 6.5-inch version dubbed iPhone X Plus, and the mid-range 6.1-inch iPhone mentioned above. Below that will likely be iPhone 8, iPhone 7, and iPhone SE models.