IPification has unveiled a new IM Auth service that allows mobile app developers to verify the identities of their users through some of the world’s most popular Instant Messaging (IM) channels. The IM Auth service is compatible with the WhatsApp, Viber, and Telegram services, and will dramatically increase the potential number of IPification customers.
To take advantage of the new IM Auth service, developers will first need to integrate the solution into their own mobile applications. Once they have done so, end users will be able to open their preferred IM service to send a message directly to that IPification-branded account. They can then complete the authentication process with two more clicks on their device.
According to IPification, the new service will boost conversion and retention rates for businesses looking to pick up more digital customers. The company also claims that the technology is more secure than the SMS One-Time Passwords that are sent as traditional text messages.
The IM Auth service will not supplant IPification’s existing one-click SIM and IP-address-based authentication service, which is offered through partnerships with participating mobile network operators. However, it will extend IPification coverage to anyone with a WhatsApp, Viber, or Telegram account. That means that people will be able to use the company’s services regardless of location, and even if their mobile operator has not entered into a formal agreement with IPificaiton.
“IM Auth is incredibly important for IPification considering that it expands our coverage to just about the whole planet via WhatsApp, Viber, and Telegram,” said IPification CEO Stefan Kostic. “We are super happy to be able to offer our secure and frictionless authentication to mobile app developers, even if their users aren’t using SIMs from one of our MNO partners.”
IPification has forged phone verification partnerships in the UK and Switzerland, and also provides coverage for 98 percent of the mobile market in Cambodia. The company’s services are now available through the OmniShop app development platform.