IPification is once again raising its profile in Europe through a new partnership with Cyta. The latter company is the largest mobile network operator on the island nation of Cyprus.
The new arrangement will allow developers to integrate IPification’s phone verification service into their own mobile apps. However, individual end users will need to be Cyta subscribers in order to take advantage of the service. IPification’s solution cross-references someone’s phone number with device and network data to create a unique mobile ID key, and then allows people to verify their identities with a single click during onboarding.
The new alliance was forged in collaboration with Innovage Consulting, which is acting as IPification’s partner in Cyprus. For its part, Cyta believes that IPificaiton’s streamlined authentication process will decrease abandonment and increase retention for businesses that connect with their customers online.
“We believe that this collaboration will allow us to offer our clients the simplest, fastest, and most secure authentication process available,” said Cyta IT Director Petros Charalambous. “In today’s fast-paced world, the simplicity of process and a friendly user experience have become core values. Our partnership with IPification fits perfectly within this objective and I hope that more mobile network providers will join this revolution.”
“We look forward to revolutionizing the way in which mobile authentication is done in Cyprus together with them, and we hope to onboard mobile apps in a variety of industries from fintech, banking, ride-hailing, gaming, taxi and delivery, entertainment, streaming, OTT, etc,” added IPification Stefan Kostic.
IPification brought its platform to Switzerland and the United Kingdom in 2021, and has extended its relationship with VOZZi in 2022. VOZZi is a mobile app that helps people find roadside services in Europe, and announced that IPification would be available to customers in Montenegro in January. The company already offered IPification to customers in Serbia.