LG Electronics took some time to detail its approach to AI with a presentation at the Mandalay Bay Convention Center at this week’s CES event in Las Vegas. During the presentation, LG President and CTO I.P. Park established a framework for future AI development that prioritizes the user experience.

The goal, according to Park, is to create connected technologies that have a beneficial impact on people’s lives. To that end, Park laid out four levels of AI experience, each of which involves more complicated technology (and addresses more complex tasks) than the one before. The four levels are Efficiency, Personalization, Reasoning, and Exploration.

Of those, Efficiency is the most straightforward, and refers to a device’s ability to carry out automated tasks based on simple inputs or commands. For instance, an air conditioner could adjust the temperature based on the number of people in a room, or follow a direct command issued through voice or speech recognition.

Personalization takes that a step further. At this tier, the AI learns to recognize patterns and adjusts to better meet the needs of individual users. Reasoning implies a stronger understanding of causality, where the AI is able to make predictions based on observed behavior.

Exploration, meanwhile, occurs when an AI system is able to generate and test new hypotheses to develop new abilities on its own. Exploration represents the ultimate goal for AI, though Park stressed that such capabilities won’t be realized for many years to come.  

“It is our responsibility to consider the importance of the Human Experience whilst pushing the boundaries of AI research and development,” said Element AI co-founder and CEO Jean-François Gagné, who joined Park for the presentation. “We hope that this work helps to set forth standards and principles that guide AI practitioners to consider a human centric approach when building the future.”

LG Electronics will be displaying a slew of smart products at CES at booth #11100 in the Central Hall of the Las Vegas Convention Center. The highlights include smart home and smart car tech, many of which are part of the company’s broader ThinQ portfolio. For instance, the Smart Door authenticates users with facial recognition and vein recognition, utilizing two biometric modalities that previously appeared in the company’s flagship G8 ThinQ smartphone.