Maxis Launches New Mobile Identity Authentication Solution in Malaysia

Malaysian telecommunications provider Maxis has introduced a new mobile identity solution designed to enhance secure authentication across digital platforms. The service, launched in 2024, builds upon Malaysia’s existing national digital identity infrastructure, including the MyDigital ID system that was previously rolled out to smartphones.

The solution incorporates advanced biometric technologies and AI-driven algorithms to ensure robust security measures for protecting user identities. Following the path of other ASEAN telecom providers like Cambodia’s Metfone, which implemented mobile authentication solutions in 2021, Maxis’s platform features a user-friendly interface that enables simple authentication across multiple digital platforms while maintaining compliance with international identity verification standards.

The development comes amid increasing digitalization of services and growing demands for secure authentication methods in Southeast Asia. The GSMA has highlighted the importance of coordinated digital identity initiatives in its Digital Societies in Asia Pacific report, emphasizing the need for robust security measures, particularly in regions where digital security concerns are prominent.

The service marks a significant addition to Malaysia’s digital identity landscape, where secure authentication has become crucial for online transactions and services. The solution integrates with existing government services and supports the country’s broader digital transformation initiatives, including the implementation of cross-border verification systems similar to Zetrix’s ZCert platform.

The launch follows broader industry trends toward strengthening digital identity verification systems, as organizations worldwide seek to protect users against emerging cyber threats. The approach mirrors successful implementations by other telecom providers, such as Orange’s adoption of selfie-based authentication, demonstrating the telecommunications industry’s growing role in securing digital identities.

Sources: TelecomTalk