Ping Identity Survey Shows How Data Breaches Can Hurt Brands

“Ping Identity has published its findings alongside its offering of additional security tools to customers of its PingID multi-factor authentication platform for the enterprise, each of whom can now receive a pair of YubiKey 5 Series security keys, empowering them with another, FIDO2-compliant means of securing sensitive information on their devices.”

Ping Identity Survey Shows How Data Breaches Can Hurt BrandsNew survey data from Ping Identity is highlighting the importance of digital security in the protection of customer data: The company has found that 78 percent of respondents in its Ping Identity 2018 Customer Survey say they would stop engaging with a brand online after a data breach.

The survey, which polled over 3,000 adults across the US, the UK, France, and Germany in May of this year, also found that 36 percent said they stop doing business with a brand altogether if it suffered a data breach. And 49 percent said they wouldn’t sign up for an online service or app that had recently had such a breach.

The survey also found that American respondents were more susceptible to such digital threats. Sixteen percent of US respondents said they were willing to share their social security numbers with brands, compared to nine percent in France, six percent in Germany, and four percent in the UK; meanwhile, Americans were most likely to have experienced a data breach, with 27 percent claiming victimhood, compared to 21 percent of the French, 17 percent of Germans, and 15 percent of Brits.

The survey results thus show both sides of the consumer data security coin, illustrating that it’s very much in the interest of businesses to protect such information, while consumers also need to be judicious in how they handle their own data.

Fortunately, Ping Identity has published its findings alongside its offering of additional security tools to customers of its PingID multi-factor authentication platform for the enterprise, each of whom can now receive a pair of YubiKey 5 Series security keys, empowering them with another, FIDO2-compliant means of securing sensitive information on their devices. Ping Identity says these security keys are available free to customer administrators while supplies last, and invites interested parties to reach out to sales@pingidentity.com to get them.