Telenor Norway has launched a nationwide call protection service called “Nummervarsel” powered by Hiya’s Adaptive AI technology, designed to automatically identify and block fraudulent and spam calls in real-time. The initiative advances Telenor’s digital infrastructure modernization efforts in Norway, where the company has been leading telecommunications innovation.
The service has already shown remarkable results, with Telenor Norway reporting the successful blocking of more than 50 million fraudulent calls before they reached Norwegian customers in the past year. The system flags suspicious calls, enabling subscribers to make informed decisions about incoming communications. The implementation comes as voice-based fraud, including deepfake scams, becomes increasingly sophisticated.
“Telenor has a long history of ensuring our customers’ safety and protection against fraud through technology-driven services,” said Richard Stigaard, Chief Technology Officer of Telenor Norway. “With this service, we are stepping up the game for call security. By proactively alerting our customers of suspected fraudulent calls, we’re empowering our subscribers with tools that enhance trust and confidence in their daily communications.”
“Partnering with Telenor enables us to bring Adaptive AI-powered call protection to subscribers across Norway,” said Hiya CEO and Founder Alex Algard. “This service has already proven its effectiveness in networks worldwide, and as spam and fraud calls continue to escalate, it empowers users to answer their phones confidently, backed by cutting-edge AI technology.”
The implementation comes amid growing global concerns about telecommunications fraud and follows similar initiatives worldwide, such as Spain’s recent regulations against phone scams and enhanced telemarketing restrictions. According to Hiya’s Q3 2024 Global Call Threat Report, approximately 10 billion calls were identified as suspected spam in the third quarter of 2024 alone, averaging 105 million unwanted calls per day.
The Nummervarsel service represents part of a broader trend in telecommunications security, where carriers are increasingly adopting AI-powered solutions to combat fraud. The approach supports recent regulatory efforts to strengthen caller authentication requirements and protect consumers from telecommunications fraud.
Sources: Business Wire, The Fast Mode, PR Newswire
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