behavioral analysis

Adjust Announces Acquisition of Unbotify

Adjust Announces Acquisition of Unbotify

Some clicks are worth more than others, especially in the world of online advertizing. Many ad views are created by bots rather than people, which is why the World Federation of Advertisers estimates that ad fraud will cost advertisers roughly $50 billion by the year 2025. With that in mind, the fraud prevention company Adjust…

Research: Behavioral Biometrics Market  on Track to Hit $3.9 Billion by 2025

Research: Behavioral Biometrics Market on Track to Hit $3.9 Billion by 2025

The behavioral biometrics market is really going to come into its own over the next several years, suggests a new report from Allied Market Research. The firm estimates that the global behavioral biometrics market was valued at about $720.5 million in 2017, and that it will reach a whopping $3.922 billion by the year 2025.…