Trustly, a leading provider of Pay by Bank solutions, has launched a biometric authentication pilot program called Trustly ID in Finland, with plans for broader European expansion. The program integrates facial recognition and fingerprint authentication to enhance payment processes, building on Finland’s rapidly evolving digital payments landscape.
The solution enables customers to verify their identity through their bank and opt to be remembered for future transactions. Users can then log in and complete payments at merchants and gaming platforms using biometric authentication methods, matching the emerging standards being adopted across online gaming platforms for enhanced security.
Trustly ID is making its initial debut as part of the company’s Pay N Play solution for gaming companies. The integration allows players to verify their identities and access gaming accounts without requiring manual logins or separate know your customer (KYC) processes. The implementation follows a growing trend of gaming platforms enhancing their identity verification systems to meet stricter regulatory requirements while maintaining user convenience.
“Trustly ID is a game-changer—bringing the next evolution of speed, security and convenience to payments,” says Daniel Hecker, Chief Product Officer at Trustly Europe. “We are simplifying payments and redefining how customers interact with merchants and gaming platforms.”
The solution accelerates login processes by securely storing KYC details, enabling instant access through Face ID or fingerprint authentication with a one-time passkey setup. The approach is similar to recent developments in passkey technology, such as Mastercard’s Payment Passkey Service, which also uses device-based biometrics for enhanced security. Trustly ID integrates with the company’s Azura data engine to support efficient payments and enhanced login experiences.
Following the Finnish pilot, Trustly plans to expand the solution across other Pay N Play markets in Europe. The gaming industry has already implemented Trustly’s solutions to address regulatory requirements and facilitate immediate deposits for legal online gaming activities. The expansion comes as gaming platforms increasingly adopt sophisticated identity frameworks to balance user privacy with regulatory compliance.
Sources: PYMNTS, The Paypers, Finextra
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