It’s an impressive feat. Only about 40 startups are admitted to the program each year, and Veridium says it was part of an applicant pool of almost 2,000. Criteria for selection include demonstrated commercial traction, seed or series-A investment funding, experience and expertise, and alignment with Mastercard’s innovation strategy.
As for what the program itself has to offer participants, it facilitates access to Mastercard’s network of partners and customers, and is aimed at helping startups to rapidly scale.
“We look forward to working closely with Mastercard and its network of customers and partners to provide innovative authentication solutions using biometrics like our 4 Fingers TouchlessID technology to better protect businesses around the world,” commented Veridium CMO Lori Cohen in a statement announcing the development.
For its part, Mastercard’s startup management lead, Amy Neale, said that her company and startups “share common goals” with respect to FinTech and commerce, adding, “We look forward to Veridium scaling its technology through the solutions it co-creates alongside our customers.”
News of Veridium’s acceptance into Mastercard Start Path comes shortly after the company’s launch of Veridium InMotion, its new behavioral biometrics authentication solution.