Visa Punts Cash Free Contactless Payments to Minneapolis Merchants For Super Bowl LII

“Those who attended game day didn’t just use their phones for Justin Timberlake selfies…”

Hey there sports fans! Football is a contact sport, but payments don’t have to be. Coinciding with the recent Super Bowl LII, Visa has enabled more cash free transactions in Minneapolis teaming up with several small businesses and upgraded over 700 POS terminals at the U.S. Bank Stadium – just in time for the projected 1 million fans to flock to the city.

As part of Visa’s “preferred card of the NFL” relationship with the league, US Bank Stadium and local merchants in Minneapolis including Four Seasons Curling Club, Penny’s, and Misfit got the MVP treatment with new POS terminals all courtesy of Visa. These new terminals are equipped with payment features such as contactless transactions, allowing customers to tap and pay using an NFC card or payment-enabled device — protected with multiple layers of security; as well as as sensory branding demo using Visa’s own sound, animation and haptic cues to signal when the transaction is completed.

The new payment technology was widely received with ambassador star wide receiver and Minneapolis native Larry Fitzgerald and Carolina Panthers running back Christian McCaffery who were all part of the new payment pitch to local businesses in the area.

“Visa is a company and a brand that has stood with me for many years now,” said Fitzgerald. “It means a lot to be partnering with Visa to bring magic to my hometown and help keep Minneapolis businesses on the top of their payments game, especially during the Super Bowl when all eyes are on our city.”

Those who attended game day didn’t just use their phones for Justin Timberlake selfies, but also enjoyed the new payment technology so they could pay for their game time snacks and beverages quickly and easily so they could avoid waiting in line and get back to watching the Superbowl.

Visa plans on expanding these technologies, so whether you’re into the game or not, these new ways to pay will let you soar from transation to transaction like the Eagles.