WHOOP has signed a multi-year contract with the Department of Athletics at Howard University. The deal makes WHOOP the Official Performance Partner of the school.
As an Official Performance Partner, WHOOP will initially provide biometric wristbands for student athletes on the men’s & women’s basketball teams, the football team, and for men’s and women’s golf. It will also provide remote onboarding and ongoing support for the athletes using the technology. Those five programs collectively include just under 150 students.
Like other fitness wearables, the WHOOP collects biometric data that can be analyzed to improve athletic performance. For example, it can be used to track the wearer’s sleep habits, or to gauge their cardiovascular and recovery capabilities. That information can then be used to modify their training routine in search of better athletic outcomes.
The participating student athletes will have access to their own information, and can choose whether or not they want to share that information with coaches and training staff. The school’s Sports Medicine Department is also involved in the arrangement.
“This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime,” said Howard Athletics Director Kery Davis.
“This new partnership will help Howard University’s student-athletes take their performance to the next level,” added WHOOP Founder and CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”
In addition to the LPGA, WHOOP has previously provided biometric wristbands for the psychedelic healthcare specialist Field Trip Health, and for a COVID-19 trial conducted by G42 Healthcare. The company announced the successful completion of a $100 million round of Series E funding in October.