Last week, Boston-based biometric wearables company WHOOP held its first ever virtual event, in which it announced its expansion into biometric clothing and apparel along with the next generation of its proprietary biometric fitness tracking technology.
WHOOP Body marks the company’s first expansion beyond its flagship WHOOP Strap biometric wristband, and will include sports bras, compression tops, leggings, and shorts. It features what WHOOP is referring to as ‘Any-Wear Technology’, which leverages an upgraded biometric sensor configuration that improves accuracy.
“I’ve been thinking about this technology for more than a decade, and I can promise you that this is the most innovative product we have ever released,” said Will Ahmed, WHOOP Founder & CEO. “We’ve always aspired to develop wearable technology that is either cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have accomplished both.”
When used in conjunction with the new WHOOP 4.0 platform, WHOOP Body with Any-Wear Technology allows customers to measure their biometric data from a number of new points beyond their wrist, including their torso, waist, and calf.
This announcement — made at the WHOOP Unlocked 2021 virtual event which featured a list of high-profile athletes including Patrick Mahomes, Emma Raducanu, Rory McIlroy, Justin Thomas, and Michael Phelps — is just the latest addition to an impressive several months of developments that has included a pair of very successful funding rounds that have raised the startup’s valuation to $3.6 billion, and a number of high-profile partnerships with the likes of CrossFit, the US Army, and the PGA Tour.
WHOOP Body is expected to retail with prices ranging from $54 to $109, and will require a subscription to WHOOP’s health and activity-tracking service.
Source: Front Office Sports