Zwipe has another addition to its growing global network of strategic partners on biometric payment cards.
Founded in 1991, Forzacard is based in Mexico City, and is a card manufacturer certified by Mastercard, Visa, and Carnet. Owned by Forzaform Group, the company serves both Central and North America, and says it delivers over 25 million payment cards per annum.
The agreement with Zwipe means that Forzacard will soon be able to add biometric payment cards to its offerings, a move that the company’s leadership sees as an important strategic measure.
“Partnering with Zwipe to develop the next generation contactless experience aligns strongly with our mission of continuous innovation,” explained Forzaform President Mauricio Benavides. “Integrating Zwipe Pay ONE into our smart card program will be key to competing and securing future business in this fast-emerging segment.”
The partnership speaks to Zwipe’s expanding international reach with respect to its network of strategic partners, with the company having announced a partnership with Saudi Arabia’s GEPCOM and a pilot program with Egypt’s Masria Digital Payments toward the end of last year. Zwipe has attracted numerous partners in anticipation of booming interest in biometric payment cards thanks to Zwipe Pay ONE, its flagship card platform offering.
That momentum has helped to persuade Zwipe CEO André Løvestam that the company is on the brink of a commercial breakthrough, as he explained in an end-of-year letter to stakeholders last month. Now, the Forzacard partnership further adds to his case.
“Mexico is leading the way in the adoption of biometric payment cards in Central and North America,” Løvestam said. “Partnering with Forzacard in Mexico will enable us to respond to a strong and growing demand for biometric payment cards from banks and payment service providers in that region.”