With Mobile World Congress Shanghai just a couple of weeks away, the GSMA has offered some final details about the event, and it looks like artificial intelligence is going to be a big theme at this year’s event.

One of the most noteworthy speakers announced for its 4YFN (‘Four Years From Now’) programme is Catherine Yang, Baidu’s Head of AI. The company’s AI expertise is already evident in its speech and voice recognition technology, and a recent partnership with Qualcomm is poised to make it one of the biggest names in AI over the year to come.

Meanwhile, AI will also be an important part of this year’s GSMA Innovation City programme, which will highlight “how intelligent connectivity – leveraging 5G, the IoT, artificial intelligence (AI) and big data – can deliver a smarter and more sustainable future,” according to a statement from the GSMA.

Of course, AI has a role to play in almost all of those other hot topics, too, from automating big data analytics to enabling smart interactions between Internet of Things devices. And it’s very likely to be a prominent theme among the products and services showcased by the prominent companies on the show floor, which will include Intel, Qualcomm, Samsung LSI, and newly announced exhibitors Tencent Cloud and Vivo, the latter of which has included its own AI assistant in its newly announced flagship smartphones.

Mobile World Congress Shanghai will run from June 27th to 29th at the Shanghai New International Expo Centre.