Apple Pay is expected to make its Canadian debut tomorrow. The launch will be spearheaded by American Express, whose representatives have confirmed that at least some of their customers will be able to use the mPayment service starting November 17th.
It’s the fruition of a promise on the part of American Express, which formally announced toward the end of last month that Apple Pay support would be coming to Canada. The company had said the same thing about Australia, but hasn’t yet made any specific announcements regarding that country, perhaps due to some resistance from major Australian banks.
No other major financial institution has officially announced specific launch dates for their own Apple Pay support in Canada, but there have been hints of more widespread support, such as the brief and erroneous appearance of an Apple Pay section on TD Canada Trust’s website.
The NFC POS technology needed by merchants to support Apple Pay is already widespread in Canada – unlike the US situation – and so the country could offer a ready market for the service. Nevertheless, some speculation has posited that it will have a very limited impact on the country’s overall banking sector, at least in the beginning.