The Attica Group is using HID Global’s HID FARGO Card Printer to boost engagement in its Seasmiles loyalty program. To that end, the Group has integrated the HID FARGO DTC4500e High Capacity Printer & Encoder into Seasmiles kiosks on 19 of the 32 vessels in its fleet of vehicle and passenger ferries.
The self-service kiosks will allow Attica Group passengers to apply for (and receive) a personalized Seasmiles card while on a ship. In doing so, they will make the registration process much more user-friendly. In the past, customers interested in the program needed to send a written application, and it would often be more than six weeks before they got their card.
The kiosks, on the other hand, will print cards instantly, giving passengers the opportunity to enjoy the benefits of the program while still in transit. The kiosks will also do a better job of protecting people’s personal information.
The Seasmiles program offers ticket discounts and rewards (such as free food and drink) for purchases made at sea. CubeIQ Limited helped install the kiosks for the Attica Group, and the kiosks themselves have already produced a considerable jump in Seasmiles registration rates. More than 15,000 applications came in, and more than 40,000 cards were issued, in the first 180 days after the HID-powered kiosks were deployed.
“HID’s FARGO printer has been instrumental in helping us improve the travel experience of our passengers,” said Attica Group CCO Dionysis Theodoratos. “The automated process and quick issuance of the loyalty membership cards strengthens the relationship of trust with both our valuable customers and our brand.”
The Attica Group provides transportation services in Greece and the surrounding area. The company sails to 60 destinations in four countries, and ferries more than 7 million individuals and 1.4 million commercial and passenger vehicles on an annual basis.
HID’s FARGO Connect technology has previously been used to issue student ID cards at Kent State University. The company also supplied desktop printers to help customers keep up with their credentialing requirements during the COVID-19 pandemic.
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