BMW’s Intelligent Voice Assistant Integrates Nuance Automotive Tech

“The BMW Intelligent Personal Assistant will include voice-activated safety features and a voice-activated car manual.”

Nuance Automotive has found another partner for its conversational voice interface technology, announcing that its AI tech is being deployed in BMW’s Intelligent Personal Assistant. The Assistant offers support for 22 languages and will allow BMW drivers to control various smart car features with simple voice commands. 

“For our automaker partners, bringing an assistant that feels very natural into the car is key to creating an experience that builds loyalty and engagement among their drivers,” said Nuance Automotive EVP and General Manager Stefan Ortmanns.

The BMW Intelligent Personal Assistant will include voice-activated safety features and a voice-activated car manual. The former are designed to help stressed or tired drivers, while the latter should be much easier to navigate than a clunky paper manual. The Assistant will also allow users to pick their own wake-up word, replacing the standard “Hey BMW” with something more to their liking.

The BMW Assistant will make its first appearance in the BMW 3 Series. Nuance, meanwhile, has recently been making significant inroads in the Asian market. In the past month alone, the company has announced new voice integration partnerships with the Chinese manufacturers Geely and Banma, as well as MG Motor out of India.