Cerence and CerebrumX will be working together to help equipment manufacturers take advantage of the data generated with connected cars. The strategic partnership specifically concerns CerebrumX’s Augmented Deep Learning Platform (ADLP), which will be integrated into Cerence’s flagship Cerence Drive solution.
ADLP collects data from vehicle sensors, and then analyzes it to help equipment manufacturers find new revenue opportunities. The two companies are hoping that their solution will lead to the development of new products and services that make the on-road experience safer and more enjoyable for drivers and passengers alike.
In that regard, Cerence called particular attention to the potential insurance and infotainment applications. For example, insurance providers could adjust a customer’s rate based on their on-road behavior, while various service providers could use vehicle data to deliver more personalized content. In both cases, Cerence suggested that ADLP data would not be shared with other companies without the consent of the driver.
Other potential applications include fleet analytics, route optimization, driver scoring, and predictive maintenance notifications. The cloud-based ADLP platform would be embedded in Cerence Drive, which is OS-agnostic and can be deployed in vehicles from any manufacturer.
“There are more than 50 million cars connected to the Cerence Cloud today, and our investment in and partnership with CerebrumX will enable us to leverage vehicle and driver behavior data from those cars to unlock new revenue streams and business models for OEMs,” said Cerence CTO Prateek Kathpal. “We look forward to working with CerebrumX to support the continued development of this innovative technology.”
“The partnership will enable us to continue the expansion of our Data Management Platform and leverage our cloud and AI experience to redefine the driver experience,” added CerebrumX Co-Founder and COO Sumit Chauhan.
Both Cerence and LG Technology Ventures have made strategic investments in CerebrumX’s startup. Volkswagen, Fiat Chrysler, and Beijing Electric Vehicle are some of the auto manufacturers that have used Cerence Drive as the foundation for their in-car voice assistants.