Endera is looking to get rid of traditional background checks with the debut of its new Trua Trust Exchange. Trua is similar in concept to a credit score, and will check court records, educational records, watch lists, and other verified data sources to generate a Trust Score (ranging from zero to 360) for each individual user.
The system was designed to give civilians more control over their personal information, and to help build trust (and facilitate business) in an increasingly digital environment. In that regard, Endera contrasted Trua with a more conventional background check process, which forces prospective employees to submit personal information to a company for a third-party check. People often do not know what happens to that information after it has been submitted, nor do they have an opportunity to correct misinformation in the case of an error.
Trua, on the other hand, will provide users with more transparency, and let them know what they can do to improve their score. More importantly, the information that is used to generate that score will never be shared with another party. Users can instead share their score (and only their score) with a company that wants to hire them, allowing them to prove their credentials without disclosing sensitive personal data like Social Security Numbers. Businesses, meanwhile, will no longer need to store that data and take on costly protection responsibilities.
While Trua was built with an eye toward professional background checks, scores could theoretically be used to establish trust in a number of different sectors. For example, single people could share their score on dating apps, or gig workers could share theirs to bolster their reputation with potential customers.
“Many digital platforms that connect service providers with consumers cut the vetting process short, leaving consumers with little to no real trust in a provider’s identity and credibility, which can be a safety or liability risk,” said Endera CEO Raj Ananthanpillai. “We provide a turnkey digital trust exchange, putting individuals back in control of their personal data.”
Trua scores are updated in real time, and can be filtered to generate a different score if an employer is screening for something specific. The Exchange itself is built with blockchain technology, while individual accounts are secured with facial recognition. Endera also claims that it will not sell any information to any third parties, and will delete all of the associated data when someone chooses to close their account.