“Noting that new biometric payment card technologies have at this point been tested and accredited for mass market launches, FPC wants to harness consumer demand to encourage banks to adopt the tech.”
Fingerprint Cards has become the latest biometrics expert to point to the COVID-19 pandemic as an important new factor driving interest in contactless, biometric payment cards, and is urging consumers to ask their banks for the next-generation tech.
“In addition to consumers being frustrated with having to remember a plethora of PINs and passwords, the current pandemic has also brought to light the unhygienic nature of cash and PIN-enabled payments,” the company noted in a new post on its website. “Now more than ever, consumers are eager to use a secure, convenient, and hygienic payment method.”
FPC went on to highlight additional advantages of the contactless technology, including convenience, the potential for higher contactless payment caps, and the idea “that consumers are simply ready for something new.”
A recent memo from the CEO of Zwipe, another specialist in the biometric payment cards space, also argued that the hygienic and public health concerns prompted by COVID-19 have intensified consumer demand for contactless solutions.
Noting that new biometric payment card technologies have at this point been tested and accredited for mass market launches, FPC wants to harness consumer demand to encourage banks to adopt the tech. The company has announced a new social media campaign in which it’s urging consumers to send banks this message on social media: “.@bank I want to pay smarter and safer with a biometric payment card now! #PaySmarter @FingerprintCard”.
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