The GSMA is officially ready to resume its live event programming. The organization has announced that next year’s MWC Shanghai conference will run from February 23-25 at the Shanghai New International Expo Centre, where the theme will be Connected Impact.
MWC Shanghai will mark the GSMA’s return to live events after COVID-19 forced the organization to cancel its entire 2020 schedule. MWC Barcelona was one of the first casualties of the pandemic, while MWC Los Angeles and MWC Shanghai were cancelled shortly thereafter.
The GSMA shared a list of keynote speakers in addition to the conference dates. The roster includes representatives from Huawei, China Telecom, China Mobile, ZTE, and Lenovo, amongst other players.
“MWC21 Shanghai is a celebration of the power of intelligent connectivity and provides a platform for people to come together and push the industry and society forward,” said GSMA CEO John Hoffman. “Bringing the MWC series back for 2021 has taken a superhuman effort, and we are looking forward to welcoming the mobile ecosystem back to Shanghai in February.”
The 2019 iteration of MWC Shanghai featured more than 500 exhibitors and drew more than 65,000 guests from all over the world. The 2021 version will place a strong emphasis on 5G technology with a 5G IN Summit and a 5G INnovation Zone. The Connected Impact theme, meanwhile, will carry over to all of the GSMA’s MWC events in 2021.
The GSMA will run a virtual platform alongside the in-person event to give people remote access to conference programming if they are still not able to make the trip to Shanghai.