IDEMIA is launching its new GreenConnect portfolio to promote sustainable development in the mobile industry. The portfolio is designed to reduce the carbon footprint of mobile technologies through the use of recycled plastics and more eco-friendly packaging materials.
In that regard, GreenConnect will try to do for telecommunications what IDEMIA’s GreenPay does for payment cards. GreenPay debuted back in October, and provides financial institutions with payment cards made of recycled PVC materials.
GreenConnect will similarly offer SIM cards made of recycled plastics. The new line will also place a strong emphasis on packaging to minimize the amount of raw materials consumed across the supply chain. Most notably, IDEMIA will support the use of paper blisters, and ship products in non-bleached, raw fiber cardboard kits that are made without any glue or varnish.
“At IDEMIA, we strive to promote business practices which naturally comply with the protection of the environment. We believe that we can go a long way by offering mobile operators sustainable solutions and services that allow them to initiate and or adapt to more environmentally friendly practices,” said IDEMIA Mobile Operators EVP Fabien Jautard. “We’re excited to see how our customers and business partners are taking advantage of this great momentum within their own product lines and services.”
With GreenConnect, IDEMIA is offering to help companies with waste management and disposal in addition to providing them with more eco-friendly packages and products. The GreenPay portfolio, meanwhile, was set up to help financial institutions work towards the United Nations’ Sustainable Development Goals, and pairs its recycled cards with e-document and other card-related digital services. IDEMIA is yet to disclose any GreenConnect partners, though the solutions will presumably be appealing to companies that want to improve their environmental postures. The company had already agreed to deliver recycled PVC cards for BBVA and Treezor when it announced GreenPay, and IDEMIA has since gone on to do the same for Nationwide Building Society.
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