IDEMIA has launched a new Greenpay portfolio that will provide financial institutions with more sustainable payment solutions. The program is in keeping with IDEMIA’s efforts to reduce the amount of waste it generates and lower its overall carbon footprint.
The portfolio includes eco-friendly payment cards made primarily with recycled PVC materials, in addition to digital alerts, e-documents, and other card-related services. The goal is to minimize the impact of its business practices, and to help its customers address their own respective footprints. The initiative is intended to support the Sustainable Development Goals established by the United Nations.
IDEMIA itself has been working to develop more environmentally–friendly payment cards for several years, and indicated that it will continue to pioneer new products under the Greenpay umbrella. In the meantime, the company has already secured its first few Greenpay customers. In June, IDEMIA announced that it would be providing recycled PVC cards for BBVA, beginning with a limited run in Spain before ramping up to international production in 2021.
IDEMIA would later make a similar arrangement with Treezor to bring the recycled PVC cards to France. The neobank Onlyone is the first financial institution to offer the new cards in the country. IDEMIA is also responsible for RHB’ s new Visa WWF Debit Card in Malaysia.
“We take sustainable development very seriously and believe the financial community is perfectly placed to promote green initiatives and build a better tomorrow,” said IDEMIA Financial Institutions EVP Amanda Gourbault. “This is Greenpay’s primary objective, combining all our expertise in technologies which further [Corporate Social Responsibility] goals.”
The eco-friendly PVC cards are compliant with the latest EMV and ISO standards, and have passed the relevant durability tests for payment cards. UL Environment, meanwhile, has granted IDEMIA an “Environmental Claim Validation Summary” certification. The company is IDEMIA’s supplier for recycled PVC materials.