IDEMIA‘s personalization center for payment cards in Karachi has now been certified by Visa and Mastercard for PCI-CP compliance.
The center has been in operation for several years under the management of Oberthur Technologies, which merged with Safran Identity and Security earlier this year to form what is now IDEMIA. The personalization center is meant to support Pakistan-based banks as they transition to EMV payment cards, and is one of a global network of 40 such centers.
In a statement announcing the center’s new PCI-CP compliance, IDEMIA Financial Institutions Activities EVP Eric Duforest framed it as his firm’s “increasing investment to support the Pakistani market, and in this particular case the banking and payment industry.” Duforest added that IDEMIA’s leadership is “very optimistic regarding Pakistan’s economic prospects” and that IDEMIA “will continue to be a key player in providing digital security solutions in this market.”
The certification’s announcement comes on the heels of a new partnership established between IDEMIA and Japan-based credit card issuer JCB that will see the latter introduce biometric payment cards to its customers – a development that will eventually reach Pakistan and various other markets as the reach of the new technology is extended.