Cerence has unveiled a new feature that will allow drivers to create their own custom wake words for their in-car virtual assistant. The company has allowed its corporate clients to release assistants with their own branded wake words in the past, but the new feature takes the utility a step further by extending the same ability to individual end users.
According to Cerence, the technology will allow automotive companies to establish a more personal relationship with their customers through the virtual assistant. Cerence already allows drivers to replace the assistant’s voice with that of a family member or another loved one.
“Our customizable wake-up word technology is one step further in our mission to create an automotive assistant that puts drivers first and accommodates their wants and needs,” said Cerence EVP and Core Products GM Stefan Ortmanns. “Innovations like this will create unique experiences that deliver personal connections with their cars.”
The custom wake word technology first appeared in the BMW Intelligent Personal Assistant. Cerence’s Automatic Speech Recognition technology offers support for multiple languages, so drivers can choose a word in their native language (and be confident that it will be recognized) when configuring their assistant.
Cerence has also released a Cerence Reader solution that mimics natural speech patterns while reading articles to drivers while they are on the road.