Another financial services provider will soon be issuing eco-friendly cards with help from IDEMIA. The company will specifically be manufacturing the new IKEA Family credit card for IKEA Switzerland, as part of the latter’s ongoing partnership with Cembra Money Bank.
As with IDEMIA’s other eco-friendly cards, the IKEA Family card will have a body made from recycled PVC plastic. That plastic will be sourced entirely from the European packaging and printing industry, making the IKEA Family card the world’s first card built with Europe’s packaging production waste.
The card itself will be available with no annual fee, and will be accepted at Mastercard locations all over the world. Holders will gain bonus points when they use the card at venues other than IKEA, and can exchange those points for IKEA gift cards when they return to the store. The IKEA Family card is being offered through the company’s Family loyalty program.
“We are proud to launch our latest innovation, our environmentally-friendly payment card with a card body entirely made of recycled PVC,” said IDEMIA Financial Institutions SVP Amanda Gourbault. “With this innovation, we are supporting our partner’s wish to bring an eco-friendly and sustainable product to the market.”
IDEMIA has previously provided recycled PVC cards for Treezor, BBVA, and Nationwide Building Society. The company has also launched a broader Greenpay portfolio to help promote the UN’s Sustainable Development Goals. It is now looking to do the same in the mobile industry with a separate GreenConnect portfolio that offers SIM cards made from recycled materials.