iProov Recognized by Gartner as ‘Cool’

Biometric authentication technology company iProov has been recognized by global research and advisory company Gartner as a ‘Cool Vendor for Identity Access Management and Fraud Detection’.

The honor recognizes iProov’s work in Genuine Presence Assurance, which uses a combination of face biometrics, machine learning, and liveness detection to help organizations of all types ensure, that they are authenticating the correct individual in real time.

“Gartner’s Cool Vendor research is designed to recognize interesting, new and innovative vendors and product,” said iProov Founder and CEO, Andrew Bud. “iProov is delighted to be in such excellent company.”  

In addition to recognizing iProov’s Genuine Presence Assurance, the report — which was authored by Gartner analysts Jonathan Care, Akif Khan, Tricia Phillips and Felix Gaehtgens — offers insights for Chief Information Officers looking for identity management and fraud detection solutions.

“Security and risk management leaders responsible for identity access management and fraud detection should… enhance existing enrollment and account recovery capabilities to prevent video replay attacks and ensure genuine human presence,” the report states.

Due to the global COVID-19 pandemic, the need for reliable remote authentication solutions has grown tremendously over the past several months. With more time being spent online as a result of lockdowns throughout the world, identity verification is playing a central role in more people’s lives today for everything from banking and shopping online, to logging into a work server from a remote location.

“2020 has clearly shown that businesses, governments and consumers crucially depend on proof of the genuine presence of an individual online,” said Bud. “The rapid shift to the use of remote online services and payments during COVID-19 has inevitably led to a sharp increase in online crime and fraud. Only Genuine Presence Assurance can protect against deepfakes and other sophisticated criminal tactics that will flourish in this new normal.”