“For its part, Ipsidy is targeting the solution directly at enterprise applications, offering a suite of developer tools including RESTful APIs and SDKs to let organizations tailor the app’s functionality to their specific needs.”

Ipsidy has launched a new mobile app designed to enable biometric authentication in the enterprise.

The Ipsidy App revolves around facial recognition technology. End users can register their biometrics by taking a selfie photo, and subsequently can authenticate with a selfie as necessary, with Ipsidy’s technology matching each shot against the registered biometric template. It’s an approach that has been embraced by multiple other authentication solutions providers, and one that is increasingly popular given the ubiquity of smartphones.

For its part, Ipsidy is targeting the solution directly at enterprise applications, offering a suite of developer tools including RESTful APIs and SDKs to let organizations tailor the app’s functionality to their specific needs. In a statement announcing the solution, the company noted that “the PCI Security Standards Council has issued requirements for financial institutions and payment providers to use multi-factor authentication for accounts with administrative capabilities and accounts with access to cardholder data,” suggesting that the Ipsidy App may be of particular interest to financial services organizations and online merchants.

The Ipsidy App is designed for both iPhone and Android, and is available now through Apple’s App Store and Google Play.