Isobar Publishes XR Guide for Modern Marketers

Isobar has released a new “XR Playbook” that teaches marketers how they can take advantage of XR technology in their advertising campaigns. The agency is pitching XR as an innovative foundation for creative experiences that will be more engaging for consumers and help drive future business growth.

The report was put together by Isobar-affiliated XR experts from around the world, and includes a breakdown of different Virtual Reality, Augmented Reality, and Mixed Reality technologies, all of which are united under the XR umbrella. The report also contains examples of XR best practices, with Isobar noting that 64 percent of senior-level marketers indicating that they have used or plan to use AR and VR in the near future.

“This is a critical time for bold CEOs and marketers to imagine how they can leverage this unparalleled opportunity as its ecosystem is still being constructed,” said Isobar Global CEO Jean Lin. “You need to satisfy your customer in a beautiful way to win in this new economy — XR is key to delivering that.”

Isobar is arguing that 2020 will be a boom year for XR technology, which could occupy a much larger portion of the public consciousness. The agency previously teamed with the MIT Media Lab and iMotion to create a tool that could track emotional responses to VR content, while Qualcomm previously released a new chip built specifically for XR.