AR

Isobar Publishes XR Guide for Modern Marketers

Isobar Publishes XR Guide for Modern Marketers

Isobar has released a new “XR Playbook” that teaches marketers how they can take advantage of XR technology in their advertising campaigns. The agency is pitching XR as an innovative foundation for creative experiences that will be more engaging for consumers and help drive future business growth. The report was put together by Isobar-affiliated XR…

Qualcomm Teams with Startup Developing ‘3D Map of the World’

Qualcomm Teams with Startup Developing ‘3D Map of the World’

Qualcomm Technologies has teamed up with a San Francisco-based startup to develop ‘spatial understanding’ capabilities for its XR headsets and viewers. The partnership will build on the startup’s wildly ambitious aim of building “a 3D map of the world” based on smartphone camera imaging. Founded in the autumn of 2017, 6D.ai grew out of Oxford…

Palace Museum and Huawei Plan Smart Museum Powered by 5G and AI

Palace Museum and Huawei Plan Smart Museum Powered by 5G and AI

Beijing’s Palace Museum is partnering with Huawei to update its technological capabilities. The two organizations will work together to develop a new 5G application and build a “smart museum” that will make the collection more accessible and more engaging for on-site visitors and remote guests dropping in for virtual tours. “With the help of technology,…

New AR-Based Virtual Assistant for Healthcare Offers Living Room Check-Ups

New AR-Based Virtual Assistant for Healthcare Offers Living Room Check-Ups

SameDay Security, also known as the “Electronic Caregiver Company”, has announced a new virtual assistant for remote care based on conversational AI and Augmented Reality technology. Called Addison, the virtual assistant is designed to essentially appear in a healthcare patient’s home, thanks to its AR functionality. What’s more, the avatar can use biometric technology to…

GSMA, Industry Partners Announce AR/VR Forum

GSMA, Industry Partners Announce AR/VR Forum

The GSMA is looking to tie Augmented Reality and Virtual Reality technology to the growing momentum around 5G connectivity, announcing a new initiative aimed at encouraging the development of cloud-based AR and VR services. Called “The GSMA Cloud AR/VR Forum”, the program has the backing of major mobile network operators including China Mobile, China Telecom,…

Toshiba Brings Voice Command to Smartglasses (Again)

Toshiba Brings Voice Command to Smartglasses (Again)

Toshiba has upgraded the software powering its dynaEdge AR Smart Glasses for enterprise and industrial use, delivering voice command functionality to the devices. In a statement announcing the upgrade, Toshiba America Client Solutions marketing and engineering VP Carl Pinto called the addition of voice interaction “a game changer” that “allows a professional equipped with our…

Toshiba Enhances AR Smartglasses with Software Integration

Toshiba Enhances AR Smartglasses with Software Integration

A new partnership with Augmented Reality specialist Atheer has brought new functionality to Toshiba’s dynaEdge AR smartglasses. The enterprise-focused headgear now supports Atheer’s AiR Enterprise software. The support means that Toshiba’s smartglasses can now support voice command functionality, bar code scanning, remote guidance with visual annotation, and the creation of drag-and-drop checklists. And the solution…

New Snapchat Features Illustrate Rise of AI

New Snapchat Features Illustrate Rise of AI

Snapchat is taking advantage of speech recognition technology to enhance the augmented reality capabilities of its social media platform. The company has announced a new feature that allows its app to recognize simple words like “hi”, “yes”, “no”, “love”, and “wow”. Saying these words will allow users to automatically trigger animated effects; for example, saying…

China’s AI Giant Branches Into Autonomous Driving, AR

China’s AI Giant Branches Into Autonomous Driving, AR

“It’s another sign of the rapid growth of SenseTime, which announced earlier this year that it had become the world’s most valuable AI company after a series-C funding round that brought the company $600 million.” Facial recognition specialist SenseTime is branching out into autonomous driving and augmented reality, according to one of its co-founders. Speaking…

iOS 12 Preview Reflects AR, AI Trends

iOS 12 Preview Reflects AR, AI Trends

As is its wont, Apple previewed the next version of its iOS mobile operating system during this week’s Worldwide Developers Conference, and while it offers a number of new features and capabilities, a few in particular reflect broader trends in the mobile industry. Enhanced Augmented Reality The most eye-catching of those is probably its refined…

Qualcomm Focuses on A/V and AI for New XR Chip Platform

Qualcomm Focuses on A/V and AI for New XR Chip Platform

Qualcomm Technologies has officially launched its first comprehensive AR and VR chip platform. Announced just as this year’s Augmented World Expo is getting underway, the offering is dubbed the “Qualcomm Snapdragon XR1 Platform”, encompassing AR and VR into the broader category of “Extended Reality”. In a statement announcing the platform, Qualcomm emphasized the sophistication of…