Microsoft is now offering Jumio’s onboarding technology to Azure Active Directory B2C customers. The new partnership will give organizations that use the Azure Directory the ability to integrate face and document recognition into their own consumer-facing applications.
With Jumio, users will first be asked to take a picture of a government ID using the camera on a desktop computer or a mobile phone. After that, the solution will match a user selfie to the image on the photo ID to make sure that the two are a match. The user will be able to complete the rest of the account opening process once their identity has been verified.
Jumio’s technology is designed to prevent new account fraud, and gives organizations an easy way to comply with international Anti-Money Laundering and Know-Your Customer regulations.
“Before giving carte blanche access to your application, it’s important to verify the authenticity of online users, especially in light of recent, large-scale data breaches,” said Jumio CRO Dean Hickman-Smith. “We verify the identities of remote users, so that companies can confidently greenlight legitimate individuals and assign the appropriate access privileges.”
“Through the power of biometrics and AI, Microsoft Azure B2C customers can verify the digital identities of consumers in a fast and scalable manner,” added Microsoft Program Management Partner Director Sue Bohn.
The partnership should make it easier for Jumio to attract new clients, although the company has not been struggling in that regard. The company added a record number of new users to its roster in the second quarter of the year, and recently introduced a dedicated French portfolio in an effort to meet growing demand in French language markets.
In the meantime, Jumio is not the only identity verification option available to Azure B2C customers. ID R&D listed its voice biometric solutions on the Azure Marketplace earlier this month, while TypingDNA offered its behavioral biometric API to Azure B2C customers in June.
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