WHOOP is teaming up with MaxOne to help athletes optimize their performance. MaxOne is best known for its OWN IT Coaching System, which provides tailored coach consulting services through an application designed specifically for athletes.
Thanks to the new partnership, OWN IT athletes (and OWN IT coaches) will be able to take biometric data from WHOOP wearables into account when designing their training programs. WHOOP’s data will be integrated directly into the OWN IT platform to allow users to monitor metrics like respiration, sleep levels, and both resting and variable heart rates in real time.
The two companies believe that teams can use that data to help prevent injury and keep players on the field, in addition to boosting overall athletic performance. WHOOP and MaxOne trialed their joint solution with the University of Miami football team during the 2021 season, and the school’s coaching staff reported that the number of absences the team experienced due to illness went down 14 percent compared to previous years. The players also suffered fewer injuries, got 27 percent more (and higher quality) sleep, and enjoyed a 20 percent increase in heart rate variability.
“We’re thrilled to offer WHOOP to all of the coaches and athletes using the OWN IT app,” said MaxOne CEO Jason Mejeur. “By providing student-athletes access to their real-time biometrics alongside personalized recommendations, our platform will help athletes make meaningful lifestyle changes while improving their recovery, sleep quality, and overall health.”
“We are excited to welcome the athletes on MaxOne’s OWN IT platform to the WHOOP community and help them unlock their full potential on and off the field,” added WHOOP Founder and CEO Will Ahmed.
WHOOP has previously provided biometric bands for student athletes at Howard University. The company has also partnered with CrossFit and the PGA Tour, and was valued at $3.6 billion after bringing in $200 million in Series F funding in September.
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