Their solution is designed to estimate an end user’s age based on a selfie image, while also leveraging Persona’s “granular data retention and redaction policies” in order to protect end users’ privacy. The companies envision a range of application areas, including across social networks, online gaming, and other digital platforms.
In announcing their joint solution, the companies pointed to a growing regulatory need for digital age assurance technologies, thanks to the emergence of laws like the United Kingdom’s Online Safety Act and the proposed Kids Online Safety Act in the US. The latter is still before the Senate, but the Online Safety Act was recently passed by the United Kingdom’s parliament, and will establish a requirement for online publishers to implement age verification processes when granting access to sensitive content that is not appropriate for minors.
That and other regulations are helping to promote a new market for efficient and privacy-protecting age assurance technologies.
“The need for reliable, responsible age estimation technology has never been more pressing, particularly in light of the growing concerns around children’s online presence as well as leveraging ethical approaches to AI,” said Paravision’s Chief Product Officer, Joey Pritikin. “We are thrilled to be working with Persona to launch a solution that will help ensure the safety and well-being of children and teenagers online, while meeting rigorous ethical standards.”
The firms are not only in pioneering this emerging market. Other specialists are offering similar age estimation technologies; Yoti, for example, has partnered with the Epic Games-affiliated youth marketing group SuperAwesome earlier this year, and recently announced that its age assurance technology had been integrated into the online game Avakin Life.
November 20, 2023 – by Alex Perala