Hot on the heels of a newly-announced Michael Kors smartwatch running on Android Wear, Samsung is highlighting the popularity of its Gear S2 smartwatch. In a statement, the company has announced that the Gear S2 now has more than four times as many apps as it did when it launched last September.
Samsung was also keen to highlight its variety of alternative watch faces for the Samsung Gear S2, with offerings designed by artists like Burton Morris and Jeremyville. The watch faces could help Samsung to remain competitive as smartwatches transition into the realm of true fashion accessories rather than mere consumer electronics devices.
Still, Samsung may need to do more to keep up with Apple, which recently teamed up with luxury fashion brand Hermès to design new wristbands, and will likely respond to Michael Kors’ Android Wear collaboration with more high-fashion offerings of its own. And to that end, Samsung recently unveiled a luxury version of the Gear S2 developed in collaboration with de Grisogono, a prominent Swiss jeweller. That device is slated for release this summer; and in the meantime Samsung can be expected to keep boasting about Bubble Bash and other fun apps for the Gear S2.