Samsung ‘Teaser’ Ads Point to Note 9 Highlights

“The suggestion, of course, is that the new device will sport a better battery life, more storage, and a faster processor.”

Samsung 'Teaser' Ads Point to Note 9 HighlightsSamsung is gesturing toward the highlights of its next flagship smartphone in newly released teaser videos aimed at building anticipation for its big media event scheduled for August 9th.

As always, the company is playing coy about what exactly is going to be launched at the event, but analysts widely expect it to be the Galaxy Note 9, the latest version of Samsung’s stylus-focused smartphone line. Indeed, there have been some leaks, thanks to which there is now plenty of information floating around about the device’s anticipated features, including a curved display, a rear-mounted fingerprint sensor, and a revamped S Pen stylus featuring enhanced functionality over previous iterations.

True to form, Samsung is still giving very little away. Its new teaser videos don’t depict the new phone, but rather show people getting frustrated with current devices. One revolves around a battery inevitably draining no matter what the user does to slow it down; another has a user scrambling to delete photos to make room for storage; and a third shows a device that won’t load a file fast enough. The suggestion, of course, is that the new device will sport a better battery life, more storage, and a faster processor.

The videos all notably involve work settings, with users in a hurry to get their files loaded as their coworkers plague them with urgent messages. That suggests Samsung will be positioning the Note 9 primarily as a device for the enterprise, rather than a standard piece of consumer tech along the lines of its Galaxy S smartphones. That might be a smart strategy for a device that doesn’t seem likely to revolutionize the smartphone, and may leave room for some hype-building around the more substantial technological advancements in store in the forthcoming Galaxy S10.