eye tracking

New Tobii Pro Eye Tracking Software Works with 360-degree VR Data

New Tobii Pro Eye Tracking Software Works with 360-degree VR Data

Tobii Pro has announced a new version of its clinical use software for eye tracking in Virtual Reality environments. Called Tobii Pro Lab VR 360, the solution of course supports Tobii’s wearable and screen-based eye trackers, with its flagship new feature being the capability to collect data from 360-degree video through an HTC Vive headset.…

Biometric Analysis Reveals Consumer Responses to Advertising

Biometric Analysis Reveals Consumer Responses to Advertising

A consumer research company has used biometric technology to analyze audience responses to video advertisements across multiple platforms. The company, Innerscope Research, found that ads on TV generate much stronger responses than they do on Facebook. Innerscope’s study analyzed the physiological responses of 390 participants, who were asked to watch ads on TV, Facebook, mobile…