Trulioo has acquired HelloFlow in an effort to improve its customer experience. HelloFlow is based in Denmark, and has developed a platform that allows organizations to build their own custom workflows without needing to write any lines of code.
Instead, HelloFlow uses a drag-and-drop interface to speed up the development process. The solution is designed to mitigate costs, and allow organizations to set up new customer and employee workflows (including onboarding workflows) more quickly.
Trulioo, meanwhile, will integrate that technology into its flagship GlobalGateway platform. GlobalGateway is geared toward onboarding and identity verification, and cross-references personal information with other sources to make sure it is legitimate. It can also use face and document recognition to match a selfie to the image on a photo ID.
The goal is to provide organizations with a comprehensive end-to-end identity solution that is both user-friendly and compliant with international Know Your Customer and Anti-Money Laundering regulations. The acquisition will allow Trulioo to deliver a unified identity verification and orchestration platform, which will in turn simplify account management and allow customers to create a new workflow in a matter of minutes.
The move is in keeping with Trulioo’s broader expansion efforts. The company plans to double its employee headcount in 2022, and believes that HelloFlow’s presence in Denmark will make it easier to reach out to potential clients in the European market.
“Our ability to verify both businesses and individuals globally combined with HelloFlow’s advanced orchestration delivers unmatched capabilities and helps us accelerate an end-to-end identity platform that meets the evolving needs of our customers,” said Trulioo President and CEO Steve Munford.
“We set out to build a platform that businesses could leverage for digital onboarding regardless of company size, resources, market or jurisdiction,” added HelloFlow Founder Mikkel Skarnager. “We’re thrilled to be joining Trulioo and continue the journey of digital innovation and inclusion.”
GlobalGateway was recently cleared for use as an online age verification solution in Germany. Trulioo has already provided identity services for a number of European payment institutions, and for multiple enterprises in the cryptocurrency space. The company also reached unicorn status following a round of Series D funding back in June.