Yoti has come out in support of the Biometrics Institute’s seven ethical principles for biometrics. The recently published principles are designed to guide companies in the biometrics space to ensure that they use the technology for the public good.

For its part, Yoti discussed the seven ethical principles in a blog post that outlined the ways in which Yoti conducts its business in accordance with the new guidelines, which include equality, accountability, and respect for individual privacy and autonomy. The selfie authentication specialist particularly emphasized its Yoti Age Scan tech, which does not store the images used for authentication and allows users to maintain ownership of their personal information.

The news doesn’t come as much of a surprise given Yoti’s previous ethical commitments. The company has been extremely vocal about its desire to use biometric technology for beneficial ends, whether it’s through the transparent business practices that garnered a Fair Tax Mark accreditation or initiatives like the newly announced Yoti Fellowship Programme. Yoti has also been searching for ways to leverage biometric technology for charity.

Yoti Age Scan has been deployed through partnerships with companies like Yubo, which uses the age verification service to make the internet safer for young adults. As one of the UK’s founding B Corps, Yoti has also pledged to consider the impact of its business decisions on the environment and the local community.