With interest in biometric payment cards continuing to grow, Zwipe is looking to differentiate itself as a vendor by offering a range of different enrolment options to help financial services providers easily get their customers registered on new biometric cards.
In a statement, Zwipe CEO André Løvestam explained that his management team made the decision “to invest heavily in this area” after undertaking extensive research and listening to customer feedback.
“Issuers repeatedly told us that enrolment is one of the most important parts of the user experience for biometric payment cards and we are delighted to have made several breakthroughs that we believe will transform the way in which consumers enrol their cards whilst even further strengthening the value proposition for issuers,” he said.
As for what those breakthroughs actually look like, there is an array of options that Zwipe has developed. These include enrollment devices in a sleeve form factor, self-service mobile phone APIs, and in-branch enrollment systems, among others. Zwipe says it is aiming to offer a range of highly customizable enrollment systems from which clients can choose depending on their particular needs.
Zwipe has been working on biometric card enrollment options for some time now. As early as 2018, the company had developed a home enrollment solution that could be mailed to a bank’s customers in a standard envelope, and allow them to activate their cards without the need to visit a physical branch. Other pioneers in the emerging biometric payment cards space, such as IDEX, have taken a similar approach, recognizing the popularity of at-home enrollment options even before the pandemic made in-branch possibilities even less desirable.
Zwipe has been making steady progress in its efforts to establish itself as a key vendor in the biometric payment cards space. As detailed in its recent Q3 report, the company has been building a global roster of clients for its Zwipe Pay ONE solution; and one of its key partners, IDEMIA, recently received Visa and Mastercard approvals for a card solution utilizing Zwipe’s technology.
The company further extended its reach in the MENA region this week with its announcement of a new partnership with Morocco-based NetPS.