“The system can utilize the fingerprint readers that are now common across contemporary smartphone devices, or take advantage of software-driven facial recognition, or both, depending on a given organization’s needs.”
Tel Aviv-based CallVU has announced a new identity verification system for call centers that is designed to leverage mobile biometrics.
It’s a straightforward idea. Using CallVU’s Digital Engagement solution, organizations can prompt callers to authenticate directly on their smartphone, instantly confirming their identities during a given call. The system can utilize the fingerprint readers that are now common across contemporary smartphone devices, or take advantage of software-driven facial recognition, or both, depending on a given organization’s needs.
In announcing the solution, CallVU emphasized that it can be used to eliminate the kinds of biographic verification questions that often prove time-consuming and tedious in calls with credit card companies and banks – questions asking to confirm the caller’s date of birth, their mother’s maiden name, and so on. The company also pointed out that “social engineering based on information easily found via social networks and Google searches makes it easy for criminals to obtain user names, passwords, and other personal data that was previously more difficult to access.”
A number of financial services organizations have been turning to biometrics for customer authentication, especially voice recognition when it comes to the call center. But in offering a mobile-driven system that puts authentication firmly into the hands of customers, CallVU is presenting an alternative approach that could attract substantial interest as more companies investigate their options for strong customer verification.