FIS is making it easier for online merchants to accept Google Pay, adding the digital wallet to the Worldpay Hosted Payment Page (HPP) platform. FIS acquired Worldpay back in July.
The technical integration is carried out entirely within the HPP product, so merchants that are already using Worldpay HPP can simply flip a switch to start taking Google Pay. HPP is primarily geared towards online retailers, and is designed to reduce the amount of friction that customers face at checkout and lower rates of shopping cart abandonment.
Google Pay furthers those goals because someone using Google Pay does not need to waste time re-entering contact information or payment and address details during checkout. They can instead authorize the transaction with their Google account password, or with biometrics, as in the case of a face or fingerprint recognition scan.
“Deploying quick, secure, user-friendly options at online checkout will be where merchants can gain an edge in an increasingly competitive market,” said FIS EVP and Worldpay Head of Global eCommerce Shane Happach. “Google Pay makes a truly express checkout where a single input from the shopper completes a purchase in seconds.”
“This technical integration will make it even easier for merchants to enable our payment solution,” added Google Director of Emerging Commerce Platforms Spencer Spinnell. “Our goal with Google Pay is to deliver a fast, secure and easy shopping experience for consumers, especially online where cumbersome checkout experiences can be a barrier to sales.”
Google Pay is currently available in around 70 countries, while the Worldpay platform enables cross-border payment processing in 155.
The news comes shortly after the March debut of a new FIS 3DS payment authentication service that was built with Worldpay technology. Worldpay also released its FraudSight solution to prevent fraud in card-not-present transactions a few weeks before the FIS acquisition.