Emirates NBD has become the latest financial institution to offer an IDEMIA GREENPAY card to its customers. The GREENPAY card is composed primarily (over 85 percent) of recycled PVC plastic, and is the first such card to arrive in the United Arab Emirates.
According to IDEMIA, Emirates NBD’s new recycled payment card will help meet the growing demand for eco-friendly solutions in the country. In that regard, the company cited a Boston Consulting Group study that found that the vast majority (81 percent) of UAE consumers are aware of climate change and are willing to take steps to live a more sustainable lifestyle.
“We are proud that Emirates NBD has chosen our GREENPAY solution for the UAE’s first eco-friendly card,” said IDEMIA Middle East and Africa Financial Institutions SVP Julia Schoonenberg. “As market leaders in innovative card technology, IDEMIA provides solutions that address the customer’s business objectives and the evolving real-time concerns of the community.”
“Emirates NBD has always been an active champion of initiatives that support the environment, as we believe that all businesses have a role to play in protecting our future,” added Emirates NBD EVP and Head of Retail Banking Marwan Hadi. “With IDEMIA’s eco-friendly payment cards, we are pleased to further support customers who are committed to a more sustainable future.”
The recycled PVC card is part of IDEMIA’s broader Greenpay portfolio, which was set up in October in an effort to reduce waste and promote more sustainable financial solutions. The company itself has now provided cards made from recycled plastics for several financial institutions, including BBVA, Treezor, Nationwide Building Society, and IKEA Switzerland, which recently launched a new IKEA Family credit card in collaboration with Cembra Money Bank.
IDEMIA is also trying to clean up the mobile market with a new GreenConnect portfolio that includes a SIM card made with recycled materials. Those GreenConnect products are shipped with eco-friendly packaging to further minimize material consumption.