Automotive AI Specialist Cerence Inc. has announced a new partnership with American broadcasting company SiriusXM that will give drivers the ability to access and listen to radio programming using voice commands.
The two companies are coming together to offer a package to automakers that will combine Cerence’s conversational technology with SiriusXM’s lineup of hundreds of channels of curated, ad-free music, sports, and entertainment.
“We’re always looking for ways to make the SiriusXM experience more enjoyable and easier to use for our subscribers coast to coast,” said Sean Gibbons, SVP and GM, Automotive Product and Engineering, SiriusXM. “By teaming up with Cerence, a leader in intuitive, natural in-vehicle experiences, we’re making it easier than ever for drivers to access and enjoy the best selection of audio entertainment available in the car.”
This is the latest of several recent partnership announcements from Cerence — which became an independent company following its October 2019 spin-off from Nuance Communications — over the past few months. In addition to these partnerships, the company celebrated a successful first year in November, 2020, that saw revenues jump to more than $90 million.
“SiriusXM has broad reach as the leading in-car content provider, bringing new and exciting programming to their subscribers,” said Sanjay Dhawan, CEO, Cerence. “As we extend the capabilities of the mobility assistant with more streamlined access to SiriusXM content, we enable a rich, dynamic experience for drivers that makes their journey safer, more productive, and more enjoyable.”
The Cerence-powered automotive assistants use AI to learn about the users’ preferences, eventually being capable of directing them to new content based on what is learned.
The new integrated features will become available to North American automakers for car models that start production next year. They will also be available to OEMs that already feature Cerence’s automotive AI assistant and have over-the-air update capabilities.