Shufti Pro is hoping to scale its customer base after getting its identity verification solutions listed on the Salesforce AppExchange. The AppExchange is one of the world’s most prominent enterprise cloud marketplaces, providing organizations with a curated list of apps and services that can help advance digital transformations in a number of different industries.
With that in mind, the Shufti Pro listing will increase the company’s visibility as a technology provider. Shufti Pro is best known for its digital onboarding solution, which verifies the identity of a user (and the authenticity of their identity document) when they are opening a new account online. The solution has been trained with thousands of document types, and can be integrated with existing digital infrastructure to guard against spoofing attacks and help organizations meet their Know Your Customer and Anti-Money Laundering obligations.
“Shufti Pro’s integration is a welcome addition to AppExchange, as they power digital transformation for global businesses, banks and educational institutions,” said Salesforce AppExchange GM Woodson Martin.
“Shufti Pro sees this opportunity as another milestone,” added Shufti Pro CEO Victor Fredung. “With the expansion of our services on AppExchange, enterprises can now verify their customers in real-time with confidence. The solution allows organisations to combat fraud while providing an enhanced customer experience.”
In April, Shufti Pro added an NFC Verification feature to its document recognition platform. The feature allows people to use an NFC-enabled smartphone to read the information stored on the e-chips found in more modern identity documents. In the meantime, Onfido’s remote onboarding technology was also added to the Salesforce App Exchange at the tail end of 2020.