• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Our Services
  • Contact Us
  • Newsletter
  • Top Nav Social Icons

Mobile ID World

Mobile ID World

Identification Revolution

FacePhi banner
  • Mobile ID
    • What Is Mobile ID?
    • Identity Associations
    • Premier Partners
    • FAQ
  • News
  • Solutions
    • Behavioral
    • Facial Recognition
    • Fingerprint Biometrics
    • Iris Biometrics
    • Second Factor
    • Smart Cards
    • Smartphones
    • Vital
    • Voice
    • Wearable Tech
    • Other
  • Applications
    • Access Control
    • Cloud Technology
    • Commerce
    • Enterprise
    • Healthcare
    • Identification
    • Internet of Things
    • Law Enforcement
    • Strong Online Authentication
  • Exclusive
    • Interviews
    • Featured Articles
    • Podcasts
  • Companies
  • Events

Frost & Sullivan Forecasts Rise of Branded In-Car Digital Assistants

January 16, 2020

Frost & Sullivan Forecasts Rise of Branded In-Car Digital Assistants

Frost & Sullivan is predicting that digital assistants will become an increasingly important component of automotive branding in the next five years. Digital assistants allow drivers to control various navigation, safety, and entertainment features with simple voice commands to minimize the number of distractions they face while on the road.

They also provide an opportunity for car manufacturers, who can integrate digital assistants into the design of their vehicles to deliver more personalized driver experiences. Major manufacturers like BMW and Mercedes-Benz have already launched their own in-car assistants, and the practice is expected to become more common as technology continues to improve.

“Digital assistants have become a key differentiator for manufacturers,” explained Frost & Sullivan Mobility Research Analyst Anubhav Grover. “Branded digital assistants will help automakers strengthen their brand and convert one-time sales into continual service-centric relationships.”

The prediction comes courtesy of a new Frost & Sullivan report that examines the in-car digital assistant market leading up to 2025. The report indicates that North America will have the highest rates of digital assistant adoption, while the Asia-Pacific region (and China in particular) will exhibit the most growth potential.

With regards to technology, Frost & Sullivan expects to see more hybrid solutions that combine cloud and embedded services, and the increased adoption of augmented reality and other new technologies. It also suggests that car manufacturers will partner with third-party technology companies to help develop their assistants, just as Mercedes and BMW have partnered with Cerence (or Nuance, prior to Cerence’s recent spinoff).

“Digital assistant developers are building strategic partnerships with telecom providers and communication module makers to enhance on-road safety and in-vehicle data-rich services,” said Grover. “Flexible business models such as ‘choice of network’ for consumers will further improve customer retention and revenue generation.”

Frost & Sullivan also stressed that data security will be vital in smart cars that need to protect the personal information of their drivers.

Filed Under: Industry NewsTagged With: AI, Artificial Intelligence, automotive technology, connected cars, Frost & Sullivan, industry reports, industry trends, smart cars, virtual assistants, voice interaction

Related News & Articles

New Voice Activation SiP Leverages Tech from Sensory, STMicroelectronics, DSP Group

Eyeprint ID Proves To Be A Good Match For Alipay

Target Sets Sights on mPayments

Primary Sidebar

Read the Latest Year in Review Analysis:

IDEMIA big box

Tweets

IDEMIA big box

Sponsored Links

FACEPHI is a global leader in Facial Recognition technology and in Mobile Biometrics technologies. With a strong concentration in the financial sector, FacePhi's product is rapidly becoming a service used by banks all over the world. Its implementation doesn’t just save money, it is also a way to attract clients and build loyalty, while increasing the security of transactions for both the customer and the business. To learn more about FacePhi, visit https://www.facephi.com/en/
IDEMIA big box

Recent Posts

  • Transmit Security Introduces Fully Passwordless Authentication Solution
  • Bot Attacks On the Rise in New Cybercrime Report
  • UBio-X MPass Uses Facial Recognition and License Plate Reading to Secure Motorcycles
  • FPC’s New Side-Mounted Sensor Appears in Trio of New Xiaomi Phones
  • Ivanti Uncovers Risky Password Behavior Amongst Remote Workers
FacePhi Selphi

Footer

  • About Us
  • Company Directory
  • Advertise With Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Archives

Follow Us

Copyright © 2021 MobileIDWorld