This year’s South by Southwest (SXSW) is going to see a bit of wearable tech evangelism in the form of a Core Conversation called “Wearables and the Happiness Quotient”. The conference session has been organized by Ready Set Rocket, a digital marketing agency based in NYC, and Interbrand, a global brand consultancy firm.
The session’s organizers say it will revolve around the question or whether wearable technology will make us happier. Speaking in a press release, Interbrand Creative Director Forest Young said, “The potential of wearable technology to transform the way people live and work, has been an ongoing discussion. But what if the wearable technology had the potential to help us be happier?”
Many would say that the answer to that question is a resounding Yes – wearable technology will make people happier. For one thing, the biometric feedback that wearable tech offers us could have a transformative effect on our health, not just in fitness-tracking applications, but in serious medical therapy scenarios. And, as one Fortune writer recently speculated, could redefine the how we think about physical disability. It could also make our lives much easier and more convenient, as devices like the Apple Watch provide us constant, easy access to information, and even let us seamlessly perform transactions via services like Apply Pay. And these applications could be just the beginning. Participants in the “Wearables and the Happiness Quotient” should find a lot to talk about.
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