Gemalto Leads in Banking Card Tech Market: Report

Gemalto Leads in Banking Card Tech Market: ReportABI Research has released a new report on the competitors in the payment and banking card technologies market, the market research firm has announced. As in last year’s report, the firm again finds Gemalto leading the pack.

According to a synopsis, Gemalto’s top rank is mostly credited to its “strong portfolio of products, global presence and leading market share position.” That is pretty remarkable, given the high-profile security breach the company suffered at the hands of British and American spies, revealed earlier this spring. That incident has apparently washed over, with the company remaining a respected leader in the mobile commerce industry.

The ABI Research report also points to Oberthur Technologies and Morpho (Safran) as close competitors. Oberthur receives top ranking in the area of innovation, with its strong mobile efforts – as evidenced in its recent high-profile dealings with Samsung. Morpho, meanwhile has earned its place in third largely thanks to its expertise in biometric technology, which it has leveraged to improve security in mobile and electronic commerce deployments.

Summing up some of the report’s salient findings, ABI Research Senior Analyst Phil Sealy said that companies approaching mPayment platforms with “a ubiquitous approach” as well as “new card authentication platforms including OTP display, dynamic CVV or biometrics” are in the best position to negotiate the market going forward.